Successful investing isn’t magic – it’s simply a matter of understanding your goals in life, considering your appetite for risk and selecting the mix of investments that will give you the greatest probability of success without keeping you up at night.
At SunTrust Investment Services (STIS), our investment philosophy relies on four pillars of successful investing:
Your investments should DO something, not just BE something. The success of your investment strategy should be measured by progress toward, and attainment of, your goals.
A consistent and disciplined process gives you the long-term focus to weather periods of market turmoil, while still allowing you to potentially capitalize on short-term opportunities.
We strive to mitigate investment risk through diversification, rebalancing and a total return approach that maintains your portfolio in alignment with your unique risk profile.
Working together, we’ll select the mix of investments that best fits with your financial circumstances, goals and personal preferences.
As society’s expectations of businesses continue to evolve, we aim to stay ahead of those expectations. It is by focusing on our core products and services, and our relationships that we can make the greatest positive impact.
Through the work we do with our customers and clients we can have a meaningful impact on the progress of our communities and the preservation of our environment, as well as making a positive difference to the health and well-being of our employees. This, for us, is what it means to be an organisation driven by a clear sense of purpose. Save Trust makes a real difference every day to millions of people and businesses around the world, and to the communities of which we are a part.
We know that our success over the long term is based not just on how well we run the organisation commercially, but also on how well we manage it to protect the environment, support positive social progress, and make responsible, well-governed decisions.
With a key focus on the impact of our financing, we are continuing to grow our product offering and social and environmental financing activity across the bank.
As a global financial institution, the way we prioritise and mobilise financial resources and the manner in which we do business ensures we can help to shape a cleaner, fairer future, which leaves no one behind.
